What categories will you enter in 2017?  They cover all areas of the ad-tech industry, including new for this year; Brand/Publisher In-house Programmatic Team, Publisher Innovation, High Impact Campaign and Audience Measurement Platform.

Your entry will be report based, you'll get the chance to tell the judges just how good you are.  Please use the entry templates provided on the "writing your entry report" section on the about page. 
 

Grand Prix

Chosen from all the award winning work and announced at the awards ceremony. This category cannot be entered into, but all entries will be considered.

Chairman’s Award

Chosen by the chairman of the judging panel as their personal favourite and announced at the awards ceremony. This category cannot be entered into but all entries will be considered.

Best Publisher Innovation

This award recognizes innovations in programmatic trading by publishers.
Should demonstrate:
1. How your product/platform has been innovative and different from others
2. How this has had an impact on, your company, its future and or the wider market

Download entry template 

Best Brand/Publisher In-house Programmatic Team

As Publishers and Brands have moved to attract top talent from the Programmatic space, we are recognizing growth attributed to a holistic programmatic strategy being implemented. We want to celebrate success and showcase achievements that are a result of embracing current technology away from an external managed service. Did you build your own technology to trade in market this year? Is there a new product within your portfolio that is specific for programmatic trading? Measurements of success Adoption of new technology & subsequent % Revenue growth: and Programmatic Direct campaigns. Evidence of financial success, collaboration with Programmatic trading teams and acknowledgement to the market that the brand/publisher has met the market needs to trade programmatically. Entrants should demonstrate evidence of programmatic insight, strategy and activation.

Download entry template 

Best Ad Ops team

Who are the best team out there? We’ll be looking for evidence from the people you work with both internally and externally.
Should demonstrate:
1. Great relationships internally and externally, the ability to go the extra mile and flexibility and efficiency.
2. Testimonials highly recommended as part of entry

Download entry template 

Best Digital Trading Team

Who are the best Digital Trading team out there? If you think your team is the best, then make sure you enter this category. We’ll be looking for evidence from the people you work with both internally and externally. We want to reward the best team in the industry. Wherever you are placed within the media food chain, we want to see:
1. Best use of budget
2. Imaginative execution
3. Performance against internal and client objectives
4. Testimonials highly recommended as part of entry

Download entry template 

Best Trading Desk

Who is the best Trading desk out there?
Enter if you can show
1. Evidence of excellent audience targeting
2. Deep data analysis
3. High levels of integration with other partners and consistency of service
4. Excellence in delivering ROI
5. Testimonials highly recommended as part of entry

Download entry template 

Best Proximity or Location-based Marketing Strategy/Campaign

For the company or campaign that is best utilizing precise location or proximity data to enhance product offerings or marketing, while achieving increased customer satisfaction at both the end user level and at the brand level.

Should demonstrate:

1. Innovative use of location data that transcends the inherent inaccuracies of GPS, either with the use of more precise data sources or by technological precision - or both

2. How was the data was applied to drive success towards the brand or campaign goals:

3. What was the goal and how was it achieved? (optimized attribution, accurate audience modeling, accurate retargeting etc.)

4. How was success measured and what were the insights derived?

Download entry template 

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Best Use of Creativity

Whilst programmatic trading is growing hugely it is vital that it does not become synonymous with automation alone, but rather that it is used to help boost online creativity.
We want to reward the most creative use of technology.
Should demonstrate:
1. Imaginative use of data
2. Excellence in creative executions across platforms
3. Innovative use of technology

Download entry template 

Best Video Campaign

For an innovative strategy/campaign that has engaged the target audience with well-placed video ads.
Should demonstrate:
1. Examples of viewing figures, innovative placement and overall effectiveness
2. Other metrics that show objectives have been fulfilled.

Download entry template 

Best Mobile Campaign

For an innovative strategy/campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc.
Should demonstrate:
1. Examples of click through, conversions and direct responses.
2. Other metrics that show objectives have been fulfilled

Download entry template 

Best Paid Social Campaign

For an innovative strategy/campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc.
Should demonstrate:
1. Examples of click through, conversions and direct responses.
2. Other metrics that show objectives have been fulfilled

Download entry template 

Best Use of Performance

For an innovative strategy/ campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc.
Should demonstrate:
1. Examples of click through, conversions and direct responses.
2. Other metrics that show objectives have been fulfilled

Download entry template 

Best Paid Search Campaign

For an innovative strategy/campaign that has engaged the target audience.
Should demonstrate:
1. Examples of click through, conversions and direct responses.
2. Other metrics that show objectives have been fulfilled
3. Return on investment for a client budget

Download entry template 

Best Attribution Solution

For the technology solution which shows most effectiveness for both advertisers and publishers. We are looking for the best attribution solution in the industry with clear evidence of why the solution is better than others available. We will be looking for examples of the solution in action and how it has created greater client satisfaction.

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Best Cross Platform Campaign

For agencies to demonstrate how they have bought and implemented a multi-channel campaign.
Should demonstrate:
1. Examples of innovation, value to the client, effectiveness of buy
2. Evidence of a culture of clarity and transparency

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Best Branding Campaign

Programmatic trading has become synonymous with direct response advertising but now is increasingly being used for branding campaigns. We want to reward the best of these.
Should demonstrate
1. Imaginative use of data
2. Creative placements
3. Integration across platforms

Download entry template 

Most Effective Use of Data

For agencies and/or advertisers to show how they have utilized data to drive the success of a campaign.
Should demonstrate:
1. Planning, unification and integration of data (e.g. First party CRM, third party data etc.)
2. How the data has driven campaign success (e.g. New customer acquisition, retention or cross-sell)

Download entry template 

Most Effective Programmatic Media Partnership

For agencies, advertisers and ad tech vendors to show how they have worked together to create an effective programmatic media proposition.
Should demonstrate:
1. A successful partnership that facilitates value creation for the client, advertiser or brand
2. How the partnership has evolved to maximise the skillset or platform for each party (e.g. Agency data planning, client first party data and vendor DMP/DSP)
3. How the partnership has driven success (measurable results and/or competitive advantage for the client

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Best Buy Side Deal

For agencies to show how they bought an innovative and creative package across channels to achieve great results for their clients.
Should demonstrate:
1. Great return on investment
2. Ability to work in collaboration with media owners
3. Best use of a client budget

Download entry pack .

Best Sell Side Deal

For Media Owners to show how they have created an innovative and creative sales package for the market.
Should demonstrate:
1. Great awareness of client needs
2. Creative use of media, formats 3. Great results.

Most Effective Digital Media Buy

For an innovative strategy/campaign that has engaged the target audience with display advertising.
Should demonstrate:
1. Examples of effectiveness in placement, automated buying and direct buying.
2. Other metrics that show objectives have been fulfilled
3. Evidence of working directly with publisher will also be looked for

Download entry pack 

Best Overall Technology for Programmatic Trading

There is a huge array of technology vendors in the market. We are looking to reward the best technology solution out there. We want to see how your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results. Testimonials highly recommended.

Download entry pack 

Best High Impact Campaign

High impact adverts celebrate bold and engaging creative, allowing brands to showcase a broad range of rich media content and interactive features. Entry’s Creative Agencies: We are looking to celebrate the design and execution of campaigns from creative agency teams and brand designers. Highlighting builds that focus on audience interactive features such as games, short form film and device specific features, and highlight an understanding for cross device execution. Media Agencies: Demonstrate the planning and collaboration involved via the media agency, from the strategy behind the build through to collaboration with a high impact vendors and designers, through to subsequent post performance results.

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Best Audience Measurement Platform

In a world of big data, we want to celebrate the advancements that audience measurement platforms have made in shaping current advertising practices. Understanding the consumer is at the heart of every successful campaign, so we want to acknowledge the technology that is now placing these targeting abilities at the fingertips of brands and agencies. Entries will showcase their ease of use for media planners and buyers via a platform, the breadth of data points used for collating information, and how this data has been effective within a campaign. The strength of analytics, forecasting and reporting will be of interest alongside many other bespoke features particular to the technology.

Download entry pack