Erin (Mack) McKelvey, CEO of SalientMG, serves as senior marketing counsel for technology companies and brands at various stages of growth. Over her 20-year career in mobile and digital, Mack has led transformative B2B and B2C company growth initiatives to accelerate revenue and create market differentiation for publicly-traded and privately-held companies.
Prior to founding SalientMG in early 2013, Mack was the Senior Vice President of Marketing, Millennial Media; from the company’s start-up stage through its successful 2012 IPO. Previously, Mack held senior roles at SIRIUS XM Radio, VeriSign, British Telecom (BT Ignite), and 2nd Century Communications. She also held senior account roles at Edelman and Alexander Communications (now part of Ogilvy PR) and she started her career at Lucent Technologies.
Mack teamed with the Business Insider to create the 2015 and the 2014 Most Powerful Women in Mobile Advertising. In 2015, BusinessInsider named her one of the “29 Best Modern-day 'Mad Men' to Follow on Instagram”. In 2013 and 2012, Mack was one of the Most Powerful Women in Mobile Advertising by the Business Insider. In 2012, Mack received the Silver Medal Award for outstanding contribution to the advertising industry, by the American Advertising Federation (AAF). In 2010, she was listed on the inaugural Mobile Women to Watch, by Mobile Marketer; and she was a contributing author of Mobile Marketing for Dummies.
She is a contributor to Fortune, Entrepreneur, and LinkedIN Pulse; and she has been published in dozens of business and marketing publications throughout the past ten years.
Mack is a frequent speaker on adtech, marketing, mobile and business leadership; conference advisor, and awards judge (IAB Mixx, American Business Awards, The Drum, etc.). She currently serves on the Advisory Board for Advertising Week Europe and Advertising Week New York; and the Board of Directors for the Marketers Choice Awards (Industry Index). She is a member of the Advertising Women of NY (AWNY) and she previously served on the North American Board of the Mobile Marketing Association (MMA) and the Mobile Board of the Interactive Advertising Bureau (IAB).
Mack lives in the DC area with her husband, a government contracts consulting executive and a former U.S. Reconnaissance Marine, with 2nd Recon Bn. They have a daughter and son, and they support numerous charitable organizations including the American Cancer Society, Susan G Komen, St. Jude, ALS Foundation, Marine Reconnaissance Foundation, Silent Warriors Scholarship Fund, Warrior Dog Foundation, Heroes for Hire, and AMVETS; and are early stage investors.