Wayne was one of the world's earliest adopters of programmatic as he traded campaigns in the earliest DSP's (Right Media & Invite Media) in 2010. Wayne has since created and scaled two agency trading desks, created a martech consultancy and led the overall programmatic efforts for Dentsu Aegis in the UK. Wayne has been responsible for over $250m+ of programmatic investment.
Wayne founded The Programmatic Advisory in the summer of 2016 to provide non-conflicted advice on how programmatic can overcome business challenges and exceed marketing goals. Wayne founded The Programmatic Advisory's Mentorship Program in November 2016 which offers 5 people a chance to gain a deep understanding of programmatic via monthly 1:1 mentoring, monthly group sessions with industry leaders as well as continuous knowledge sharing for a year.~
Wayne is passionate about the marketing industry and regularly to publications and speaks openly at industry events. Wayne was nominated for ‘Digital Trading Leader Of The Year’ at The Drum Digital Trading Awards UK in 2016.
Why I am judging the awards and what I hope to see:
The Drum Digital Trading Awards is for me quickly becoming the leading industry awards show. The categories are uniquely separated and hotly contested meaning only the best examples of work will win. I'm really looking forward to seeing how companies have taken unique business challenges for advertisers and applied data, technology and thinking to overcome them and deliver brilliant outcomes. Entrants who have shown unique ways to answer business challenges should expect to do well and I can't wait to see the entries.